Team // AI SEO & LLM optimization
Marcus Olsen
Leading SEO expert — Co-founder of Stacked
Marcus is one of Denmark’s leading specialists in AI SEO and LLM optimization. His focus is helping brands get found and cited in ChatGPT, AI Overviews and Perplexity through entities, structure and content built for language models. He measures the work against revenue and has personally coded several of the tools Stacked runs on.
01 // Profile
Built to be cited.
- Focus
- AI SEO, LLM optimization & generative visibility
- Stack
- Proprietary AI monitoring + Ahrefs · Semrush · AccuRanker
- Method
- AI baseline → roadmap → sprints → reporting
- Measured by
- Visibility in AI answers — and organic revenue
02 // Tools
Tools you cannot buy.
Marcus and Thore have personally coded several of Stacked’s tools. They are not available through a subscription or for competitors to buy.
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Proprietary AI monitoring
Software we wrote ourselves tracks how brands appear in ChatGPT, AI Overviews and Perplexity — prompt by prompt, week by week.
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Our own crawling & audit software
It identifies obstacles for Google and language models: structure, rendering and signals that standard tools can miss.
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Data connected to revenue
Our own data pipelines connect search performance with business figures, so reporting shows commercial impact.
03 // Areas of expertise
What Marcus works on.
AI visibility
How your brand appears in AI Overviews, ChatGPT and Perplexity — a growing part of search visibility.
LLM-friendly content
Content designed to be cited: clear entities, useful structure and answers a language model can draw on.
Keywords & prompts
What customers ask Google and AI systems, and which opportunities to prioritize.
Want to work with Marcus?
Apply — if there is a fit, we will audit your site live and show you exactly where the growth opportunities are.