Service // 02

Keyword strategy.

Most keyword research ends with a list. A strategy answers different questions: which keywords can grow the business, what will it take to win them, and in what order should you target them? We build roadmaps where every keyword is chosen for its revenue potential, beyond search volume alone.

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01 // What we cover

What keyword strategy covers.

Keyword research with buying intent

Volume means little when intent is wrong. We map each keyword to the stage of the buying journey it actually represents.

Competitor gaps

Where are competitors winning traffic that could be yours? We find the gaps and assess what it would take to close them.

A prioritized roadmap

Quick wins first, followed by work that compounds — with expected impact and effort attached to every initiative.

Revenue measurement

Our own data pipelines connect rankings to pipeline and revenue, keeping the strategy accountable.

02 // How we work

From audit to results.

  • Data first

    Search data, competitor data and your own sales figures come together in systems we built ourselves.

  • Strategy & priorities

    A revenue-focused roadmap: every keyword has a business case as well as a search-volume figure.

  • Execution & adjustment

    We update the strategy using real results rather than last year’s assumptions.

Portrait of Marcus Olsen

Service lead

Marcus Olsen

Leading SEO expert — Co-founder of Stacked

Every service at Stacked has a senior specialist responsible for the work. Keyword strategy is led by Marcus, who has also coded several of the tools we use.

Meet Marcus →

03 // FAQ

Straight answers.

Research tells you what people search for. Strategy tells you what to do about it: which keywords can drive revenue, what it will take to win them and which to target first.

Fewer than many businesses expect. A handful of valuable commercial keywords in the top three can outperform hundreds on page two. We prioritize by business value.

Through revenue. Our own data pipelines connect rankings with business results, so reporting shows commercial impact as well as search performance.

All questions →

Ready for the top spot?

Apply — if there is a fit, we will audit your site live and show you exactly where the growth opportunities are.

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Related services:
Technical SEO · Content that ranks · AI visibility